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Our Story

We are a fashion forward lifestyle brand inspired by music culture. California Born, Florida Raised, Peruvian Made.

STRATA is a lifestyle brand influenced by music & street culture. Founded in 2010 by Jerry & Jason Rodriguez, the label was established to follow their grandparents tradition in the fashion industry from Peru. The two were born in California and raised in Florida. From humble beginnings the siblings have kept their family's image alive by crafting quality pieces from their roots in South America with their inspiration from east and west coast. "Welcome to our family"

"Everyone wants to be a part of the vision but no one wants to be part of the process. Live From Within what you believe you were born for. Bless Those Who Curse You."

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