ARDENCY


We, STRATA, are amped to be able to sit down with our friends Ardency and find out the secret behind the dynamic duo. With a goal to create something that will stand past the days of EDM, Ardency is making a name for themselves coast to coast. They explained to us that, “Today, being just a musician does not cut it. You have to be a producer, a mixing engineer, a mastering engineer, a graphic designer; you have to do it all. We love it.” With so much love and passion behind their music, expect to hear a lot more Ardency.

#LiveFromWithin?

"It means to define your own happiness and make life what you want it to be. You can’t live your life according to what other people think is “right.” We’re both the first musicians of our family lines and while this may be an arduous path, we’d always rather do something that is driven by passion from within than something that would be easy or secure."

Thoughts with Ardency..

https://soundcloud.com/ardency-official 

How would you describe your music?

Our goal with Ardency is to create music that will stand past the days of “EDM." We describe our sound as “Neon 80s”: lots of big synths, luscious pads, heavy-hitting bass lines, and groovy drums. Ardency was envisioned as a band. This kind of music gives us the privilege of writing electronic music that can also be played back in a live performance setting.

What does Ardency mean?

The dictionary definition of Ardency is “having, expressive of, or characterized by intense feeling; passionate." We wanted a one-word name that describes us and our music and the feeling we try to give our listeners. We want to make the listener feel something. Like we said earlier, our goal is to write music that will transcend the “EDM” scene and the only way to accomplish that is to write music that adheres to emotions rather than genres. Our music has a lot of love and passion behind it.

Where does your inspiration come from?

Our inspirations are far and wide; we’ve been motivated by hundreds of artists throughout our lives from numerous genres and epochs. We’re both classically trained musicians and have been playing instruments since we were really young. We grew up listening to a lot of classic rock and hip-hop, but for this particular music project, our biggest inspirations would be MGMT, Skrillex, The M Machine, Boards of Canada, and Mat Zo – however, the list really goes on and on.

When was “Ardency” created? Is there a story behind the beginning?

We went to high school together in Ft. Lauderdale, FL. We had homeroom together junior year and would always geek over dubstep and progressive house tracks in the morning before school. The first song we ever made together was this remix for “Demons” by Zeds Dead. We made it for a remix contest and were super stoked on it. We thought we had a chance to win – we didn’t, haha. We still had fun making the song regardless. From then on we just kept making tracks together; we’ve been putting out songs as Ardency since late 2013.

How do you feel about the evolution of electronic music?

We’ve been producing electronic music for a while now. For the last 8-years we’ve seen the scene grow and expand; we personally love songs from every genre. I think there are a lot of people that are continuously creating trends in the scene and keeping electronic music alive. With the creation of sample packs (both of audio samples and midi sound banks) it has become increasingly easy for thousands of starting producers to get caught in a sort of copying loop. An artist will derive an innovative sound and then thousands of copies will hit the Internet via SoundCloud, Wavo, etc. As electronic music evolves, we see an undeniable birth in creativity and ingenuity as producers fight to be original. Today, being just a musician does not cut it. You have to be a producer, a mixing engineer, a mastering engineer, a graphic designer; you have to do it all. We love it.

If you could play at one music festival?

Christian: Coachella or Bonnaroo. Daniel: Red Rocks or Lighting In a Bottle

Most proud moment as an artist?

Dnog’s parents came to see us play at Imagine Festival in Atlanta, GA last year. Looking up and seeing his Dad dancing like crazy to our set was pretty rewarding. Having our family and friends tell us how proud they are of us is awesome.

One time we had a kid come up to one of us at a party and tell us that he had a really dark phase in his life and he was dealing with a great deal of depression. He told us our music really helped him get through that tough time in his life. That really resonated with us.

How do you guys work together on opposite coasts?

It’s honestly such a bitch. We send stems back and forth via WeTransfer or Google drive. Every time we get together and make a song it’s way better than the stuff we have to take turns working on. But we’ve developed a system for finishing tracks and it works out for us. We plan to live together in a year when we both are graduated from college.

Future goals?

We want to keep building our fan bases and try and find a suitable booking agency by 2016. Other than that, we just want to keep making music that we love, travel the world, and play it for people.

 


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