Daniel "Smokey" Holmes


This year, many changes have come to us at STRATA. Our brand is evolving, and we couldn't be more excited about it.

These same changes made it clear to us that we needed a face for our brand. We needed a face that embodied the direction we are traveling.  We needed Smokey Holmes.

Upon meeting Daniel, the word "intimidating" fits the bill pretty well. He is the kinda guy you want on your side in a fight. Turns out, he's one of the most down to earth guys we have had the pleasure of knowing. We instantly knew that he was "The One" to represent our brand.

 STRATA: Please introduce yourself.
My name is Daniel Holmes but most of my friends call me Smokey or Educated Savage! I am from Jacksonville Florida, Duuuuuuvallllll born and raised!
STRATA: Why the nickname "Smokey"?
Haha. Well, that was from back in the day when I loved the sweet cheeba! But, also because I used to toast people on the field. But I like to tell people that it's cause I'm black like smoke! 
STRATA: How did you find STRATA?
How did I hear about Strata? I guess originally I heard about it through a friend of mine Black John when Strata first came out with their first line, I was invited to one of their dope ass parties. Yea they throw some pretty dope parties in Jacksonville!
STRATA: What comes to mind about STRATA then vs. STRATA now?
The demographic. Before, their clothing was only attractive to surfers. It was more of a surfer or skater brand, where as now I believe they are more into the fashion or style of the brand. They've widened their demographic with this new line! I think it's more stylish now no matter what you're into. I vibe with this new line!
STRATA: Enough about us! If someone were to bump into you in real life, where might that happen?
More than likely in the gym, training for a MMA fight, Jiu Jitsu, wrestling competition or Crossfit/fitness competition. When I'm not in the gym or running The Birdhouse, I'm kicking it with my little 8 month old son Lyon "Baelfire" Holmes- on the beach or in the park!
STRATA: What is The Birdhouse?
The bar that I own. 
I'm also in the process of opening up my own gym as well which has been taking up a lot of my time recently!
STRATA: Time to get serious for a minute. If you could only eat one food for the rest of your life....what would it be?
STRATA: Take your time; it's a tough one. One might say it's an impossible question.
 One food for the rest of my life? Hmmmmmmmm, I love pizza. I love chicken. I guess it depends on who's cooking it. If it's me cooking, then I would have to go with steak. I can grill a mean steak- marinate it in Worcester sauce and portobello mushrooms for a few days prior to cooking it, grill it for about 9-12 minutes depending on the thickness of it. Man that thing comes out so juicy, the steak just falls off of the bone. My mouth is watering just talking about it, Haha!
STRATA: That sounds like a fire collab idea: STRATA x Smokey's Steaks! Free steak with every purchase. We'd have to figure out the logistics behind mailing a steak. 
I like it!
STRATA: Thank you for taking the time to do this, Daniel.
One last question: How do you Live From Within?
Just by being myself. I like the phrase "Live from Within" but I use the phrase "You be You!" It's like no matter what people think or say about me I'm always going to do me; I'm always going to be me. I'm always going to live from within.
     No one can tell you if you're doing something right or wrong. If it's what you want to do, you have to believe that it's right. You have to trust your judgement. Alot of people will tell you that you're doing something wrong because they are jealous. You can't trust them. Trust your heart and it will be right no matter if you succeed or fail. It's really the only way to live man.

1 comment

  • Boone Man

    Wise choice. I’m definetely going to check out the new line. Smokey is the kind of guy that cam tell you DON’T TALK BACK!

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